MARKETING FOR SEED-STAGE INNOVATIVE STARTUP

Fetching Strategy in the Startup Stage of p2p Live Streaming

A protocol named Threshold Bipolar (TB) is proposed as a fetching strategy at the startup stage of p2p live streaming systems. In this protocol, chunks are fetched consecutively from buffer head at the beginning. After the buffer is filled into a threshold, chunks at the buffer tail will be fetched first while keeping the contiguously filled part in the buffer above the threshold even when the ...

Innovative Marketing Strategies for Micro , Small & Medium Enterprises

The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

Marketing Innovative Methodologies and Applications for Managing Customer Relationships

Seed Funding for Innovative Ventures: a Survey of Public Finance

The purpose of this paper is to describe and analyse the mechanisms by which innovative new ventures receive publicly funded financial support. It suggests that ‘soft’ and informal small-scale financing provided to new firms and idea owners are important in encouraging entrepreneurs in the start-up process, especially in gaining additional financing for the business. As governments provide incr...

Bi-Objective Two-Stage Decision-Making Process for Service Marketing

The authors propose a bi-objective two-stage decision-making process to help the marketing team of a company to determine which services make more profit. The decision is based on customer satisfaction measures which are related to the different company services. Thus, they constitute a multi-criteria assessment of the company’s performances. The first stage of the authors’ proposed process is ...